The road to hell is paved with adverbs.
— Stephen King
I don’t need an alarm clock. My ideas wake me.
— Ray Bradbury
Easy reading is damn hard writing.
— Nathaniel Hawthorne
Creativity is an act of defiance.
— Twyla Tharp
How vain it is to sit down to write when you have not stood up to live.
— Henry David Thoreau
You can't use up creativity. The more you use, the more you have.
— Maya Angelou
Writing is a struggle against silence.
— Carlos Fuentes
Be obscure clearly.
— E.B. White
Creative minds have always been known to survive any kind of bad training.
— Anna Freud
I try to leave out the parts that people skip.
— Elmore Leonard
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Starwood / 1Hotels
Internal positioning work, especially at a brand's earliest moments, can take the shape of a freeform exploration to elicit the most profound emotions. It's almost about creating a mythology.
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“You awaken slowly because nothing in particular has stirred you...”
There is everything you need to survive—light, air, water—and more: that ineffable something that fascinates, compels and consumes you.”