The road to hell is paved with adverbs.
— Stephen King
I don’t need an alarm clock. My ideas wake me.
— Ray Bradbury
Easy reading is damn hard writing.
— Nathaniel Hawthorne
Creativity is an act of defiance.
— Twyla Tharp
How vain it is to sit down to write when you have not stood up to live.
— Henry David Thoreau
You can't use up creativity. The more you use, the more you have.
— Maya Angelou
Writing is a struggle against silence.
— Carlos Fuentes
Be obscure clearly.
— E.B. White
Creative minds have always been known to survive any kind of bad training.
— Anna Freud
I try to leave out the parts that people skip.
— Elmore Leonard
845 557 6058 (home/office)
310 466 0995 (mobile/nyc)
Frank Crystal / What's in a Name?
The world of risk management is, perhaps not shockingly, rather risk-averse when it comes to its communications. Nevertheless, this firm wanted to stand out. The result is a crisp, authoritative yet almost lyrical piece, created in collaboration with design: MW.
“...the bespoke style of a boutique firm, with flawless, individually tailored service as a guiding principle."
“Virtual communication will never replace the real thing.”